Stakeholder Engagement

The non-profit organization “Il Cuore si scioglie” entrusted LAMA to manage “Cambiala” (Change it). Through the project, young people were given a chance to connect with and explore their local area, and learn to use journalistic and narrative forms to narrate it from a personal standpoint. The participants then learned how to employ different internet tools to promote their work and spread it amongst their peers, thus widening the audience of young people impacted by the initiative.

The final object of the project is to stimulate individual initiative and tighten the bond within the local community, thus contributing to reinforce interpersonal relationships amongst citizens living in a big city.

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